2nd Annual


Pharma Commercial, Digital & SFE


28th - 30th of March 2023, Barcelona

(Time Zone: CEST)

Join us In-Person or Online



Case Studies

The Event!

We are excited to inviting you at our upcoming 2nd Annual Global Pharma Commercial, Digital and SFE Summit to be held in Barcelona from 14th – 16th of March 2023. This summit will bring together top leading pharmaceutical marketing and digital marketing executives, sales force effectiveness, innovative suppliers and service providers under one roof to address the key issues and challenges that the industry is facing at the moment.

Participants can explore a broad range of current and future trends via the round table discussion and interactive panel discussion, case studies etc. The summit is a strategic platform which is designed for information exchange and networking with top experts from all across the globe.

Who Should Attend

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, and Heads of
departments from pharmaceutical industry involved in:

  • Marketing
  • Sales
  • Digital Marketing
  • Sales Force Effectiveness
  • Marketing Excellence
  • Multichannel Marketing
  • Digital Excellence
  • Digital Innovation
  • Business Strategy
  • Customer Experience
  • Management
  • Product Launch
  • Business Strategy
  • Business Unit

Key Topics!

  • How has the global pandemic situation changed marketing and sales in pharma?

  • Looking at how Pharma Marketing thrives beyond the COVID-19 pandemic

  • Building a brand strategy that will improve customer retention and brand equity

  • How can you best align your pharma marketing and sales teams?

  • Digital Transformation and Commercial Excellence in Pharma

Join Us in Barcelona!

Some Of Our Previous Keynote Speakers

“get inspired from the world’s leading experts”


Ramon Palou de Comasema

Vice President & Global Head Erbitux


Stewart Pearce

Vice President Marketing & Portfolio Strategy

Isik Sonmez Kececi

Director, Commercial Excellence & Digital | Board Member

Florent Edouard

SVP, Global Head of Commercial Excellence

Valérie Atlan

Senior Director, Sales & Commercial Innovation North West Europe

Untitled design

Danilo Pagano

Vice President Digital & Head of Global Customer Engagement


Erasmus Holm

Chief Marketing Officer

Some of Previous Case Studies

Case Study

Day 1

Florent will share the journey Grunenthal has been on in the last 18 months to emerge as a leader in Customer experience focused, omnichannel enabled commercial organization.

What it takes to setup the righte technical infrastructure
What it means in terms of Commercial culture
What it requires in terms of organization and collaboration

Case Study

Day 1

Looking at how pharma marketing thrives beyond the covid-19 pandemic.
  • How to best use Omni-channel Engagement in Pharma Market?
  • How to become more customer oriented? (Customer insight is key!)
  • What kind of capabilities needed for the new period?

Case Study

Day 2

Integrating digital channels to evolve pharma customer engagement strategy.

  • Our journey: our experience to evolve the traditional commercial model by integrating digital channels.
  • Hit the target: Creating better experiences through customer digital affinity segmentation.
  • Content development: Challenges to win the battle for Hybrid HCP engagement.

Some of the Companies You Will Meet

Silver Sponsor

ProPharma Group is an industry leader providing life science consulting, medical information, pharmacovigilance, and regulatory affairs services to the pharmaceutical, biotechnology, and medical device industries.

We enable clients to deliver their products to patients in the most safe, compliant, and timely manner possible. Backed by years of experience, our highly trained team understands the needs companies have in this heavily regulated environment. ProPharma Group’s experts custom tailor solutions for each of our clients based upon their unique needs and goals.

By creating an integrated compliance solution, ProPharma Group is your global, single source for the insights and services needed to maintain the highest level of value and patient safety throughout the product lifecycle. We are headquartered in Overland Park, Kansas with offices across the country, and around the world.

Build Your Own Event


Receive 20% off Discount!

Sponsors & Exhibitors are Welcome

Sponsorship opportunities

If you are looking to build awareness of your brand in the pharma industry, it doesn’t get bigger than the 2nd Annual Global Pharma Commercial, Digital and SFE Summit that will be held in Barcelona this coming March.

Marxo Smith Events sponsorship opportunities provide your organisation with substantial international exposure, increasing visibility of your brand and your networking capacity. We have a sponsorship package suitable for you, no matter how big or small your budget..

Download the program to see how you can get involved.

Steigenberger Airport Hotel, Amsterdam

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