PROMOTIONAL MODEL VS DIGITAL AND STANDARD APPROACH TO THE MARKET
– Traditional promo model in pharma is gone – how do field forces should work now?
– Digital vs F2F
– Organon model as experimental approach and unique G2M model
PROMOTIONAL MODEL VS DIGITAL AND STANDARD APPROACH TO THE MARKET
– Traditional promo model in pharma is gone – how do field forces should work now?
– Digital vs F2F
– Organon model as experimental approach and unique G2M model